If you want to get traffic to your website as soon as possible, advertise a limited event or promote an expensive product then Pay Per Click (PPC) advertising may be a suitable option for you.
The largest and most powerful PPC network is Google Adwords, allowing you to get onto the front page of Google for any terms that you select. The only downside is the cost of course. Everytime someone clicks on your paid advert, you will have to pay a set amount. This amount is set according to your maximum bid and a combination of other factors set by Google including the click through rate and relevancy of your adverts.
By setting up your account correctly,monitoring it closely each month, testing multiple adverts and keywords and tweaking the budgets, keywords and adverts in the account we can ensure that you get the most relevent clicks for your money.
Some PPC management companies charge a percentage of your monthly spend, however this does not encourage the company to reduce your spending, but rather increase it as they are then paid more, with many companies increasing your bid or adding keywords which are not relevent to your account. We feel that a flat monthly rate, depending on the type of campaign, number of keyword groups and budget is more suitable.
If you feel that Pay Per Click may be an option for your website please contact us. All new accounts we manage get a FREE £50 account credit so you have nothing to lose!